Wednesday, April 6, 2011

Ridiculous Beer Marketing: Miller Lite - "Triple Hops Brewed?"

Here is one of Miller's ridiculous commercials. I won't get into the nerdy reasons why, but brewers almost invariably add hops three times to the brew kettle. To claim that adding hops three times makes Miller unique is akin to my claiming that breathing oxygen makes me a unique human. Such a claim is patently absurd. Great job Miller. Keep up the good work.

-Ryan